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  • About
  • Our Team
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Testimonials

"I’m proud to work with Anomaly because it remains crystal clear that in order for today’s athletes, at both the professional and college levels, to maximize the opportunities afforded them, they need consistent professional development and life skills training.” 

Clark Kellogg, Anomaly Sports Group Advisory Board Member
Lead College Basketball Analyst, CBS Sports and Former Indiana Pacers VP for Player Relations
Indiana Pacers Logo

College Athletics


“Anomaly’s workshop set the tone for our 2019 Elite Men’s Basketball Symposium and reinforced that sound decision-making is the foundation of success. Their messaging is what we annually hope to instill with the participants and the relate-ability of their session and the value to the student-athletes current and future needs was right on target.” 
 
Jeremy McCool, NCAA Director of Enforcement (Basketball Development)
“Anomaly enhanced our Elite Student-Athlete Symposium for Football with resonant material and thoughtful attendee engagement. The energy Mr. Fedlam brought to open the event and his ability to connect with the attending athletes and administrators was truly impactful for the group. Participants continued espousing their takeaways from Anomaly’s session throughout the remainder of the program.” 
 
Deidre Merritt, NCAA Director of Leadership Development
Atlantic Coast Conference (ACC)

“In my opinion, Anomaly Sports Group is the go to entity for name, image, and likeness education. They led an amazing and informative session on decision making and NIL for our ACC Student-Athlete Advisory Committee. Through participating in Anomaly’s interactive workshop, our SAAC representatives felt more prepared to discuss and engage in NIL opportunities and were able to apply Anomaly’s decision making framework to help others in their roles as student leaders and within their career endeavors."                                                                                             

Shamaree Brown, Iowa State Sr. Associate AD for Student Services and former ACC Director of Student-Athlete Programs and Compliance


"The partnership with TeamAltemus and Anomaly has been invaluable for the A-10 membership’s student-athletes, coaches, staff and administrators, in addition to conference office officials. A great deal of uncertainty will continue to exist as student-athletes become more empowered in navigating their autonomy over their NIL, and their collective protective business education programming has been exceptional. They are industry leading experts who provide an outstanding service by catering and customizing programs to meet the needs of our student-athletes, in addition to the broader league constituency."                                                                    

Jill Redmond, Executive Senior Associate Commissioner

“Luke spoke to our professional athletes’ education programs for football, baseball, men’s and women’s basketball and ice hockey about preparing for professional life, due diligence, financial literacy and contracts. He educated our athletes on how to run their own businesses, how to create your brand and persona and represent yourself, along with how to hire business advisors, what to look for and where you need to be careful. Luke is great in this space.”

Gene Smith, Vice President and Director of Athletics

Michigan State University Logo

“Partnering with Anomaly and TeamAltemus has helped Michigan State’s EverGreen program become one of the best in the country,” said Elliott Daniels, Michigan State Senior Associate Athletics Director for Student-Athlete Engagement. “We wanted to successfully position our student-athletes at the forefront of NIL and their collaborative DDMC protective education curriculum, implemented both virtually and in-person, allows us to empower our student-athletes to make well informed decisions as they build their brands in navigating potential NIL opportunities.”

Elliott Daniels, Senior Associate AD of Student-Athlete Engagement

Boise state

“The reason Boise State chose to work with Team Altemus and Anomaly Sports for our NIL education is simply because they are the best. During my time working at the NCAA, I have watched closely the work they have done with the Elite Student-Athlete Symposium and their education is both dynamic and effective. When we get on a call with them, we know they are going to be prepared and they are going to keep our student-athletes attention for the full hour. They're the best!”

Matt Brewer, Former Boise State Associate Athletic Director for Compliance

“Anomaly’s engagement with the GLIAC’s Student-Athlete Advisory Committee retreat was well-received by our SAAC representatives and administrators. Luke Fedlam’s energy and ability to connect with student-athletes was evident in their engagement levels and questions. His working experience with athlete-clients as a non-agent, sports attorney brings a unique perspective to the areas of education provided in having a personal decision-making process off the field, financial management and career planning.”

Danielle Harris, Wisconsin Intercollegiate Athletic Conference Commissioner and Former
Great Lakes Intercollegiate Athletics Conference Associate Commissioner

“As a non-agent, sports attorney, Luke Fedlam’s distinct profile makes him an incredible resource for the University of Texas’ Black Student-Athlete Summit. He has presented three times in the five-year history of BSA on the financial challenges athletes face, having a decision-making process for the off the field opportunities and the emerging name, image and likeness landscape. Luke’s work with Porter Wright and Anomaly, along with his dynamic presentation style strongly resonates with all three levels - administrator, coach and student-athlete – of our attendees alike.”

Dr. Leonard Moore, University of Texas George Littlefield Professor of American History, Former VP of Diversity and Community Engagement

Professional Sports


“Anomaly’s presentation to our NBA G League rookies on having a systematic approach for off the court decisions, was one of the program's most impactful workshops. Players and staff alike really felt Anomaly knocked it out of the park.”
 
Erjaam Hayes
Player Development Program Director
Atlanta Falcons Logo
“Anomaly has been an incredibly versatile resource for our Falcons Player Development offseason programming. We were so pleased with their ability to connect with both our second and third-year players and our first-year players in our Rookie Development Program on a range of topics from off-the-field decision-making, advisor management and NFTs and cryptocurrency. We appreciate the unwavering support and dedication Anomaly has provided our players this year and I am looking forward to collaborating with them in the future."
 
Brynlee Forik, Director of Player Development
Detroit Lions Logo
“It was imperative for us to go beyond singular programming and be able to equip our players with resources in an individual and intentional way to lay the foundation for their careers and prepare them for life after the game. We are looking forward to our continued partnership with Anomaly Sports Group to make sure every Detroit Lion is prepared to be a CEO for life.”
 
Jessica Gray
Co-Director for Player Engagement
Jacksonville Jaguars Logo
“Anomaly Sports Group is a trusted resource that I’ve had the chance to work with at both the professional and college levels. Luke always brings it for players, whether it’s decision-making beyond the field or preparing elite student-athletes for a potential transition to pro sports. His delivery style and commitment to the protection and education of athletes truly connects with players when it comes to their personal and professional development.”
 
Ryan Stamper
Director of Player Assessment and Former Ohio State Assistant Athletic Director for Player Development

“Anomaly teamed up with the Raider's Rookie Success Program for a unique workshop format on the athlete decision making process off-the-field.  Their REAP model was used in a financial scenario specifically tailored for professional football players. The information presented was clear and concise, and they took a complicated topic and broke the concepts down. It was an easy segue for me to then take their REAP model and apply it to personal relationship management decisions. Teaming the two topics produced an informative and compelling presentation for the players."

Jean Fajardo
Team Clinician

“Anomaly created two tremendous days of impact for our players! Luke Fedlam is on the forefront of athlete empowerment.”
 
David Tyree
Former Director of Player Engagement
“From the first time I met with Anomaly, I knew they would be a great advisory resource for MLS. The group is not only professional, passionate and sincere about the services they offer, but are good people. They have been a great resource for research and analysis on strategic projects focused on philanthropy, diversity initiatives, and player empowerment. Additionally, they have also served as a great resource for some of our former players in their entrepreneurial pursuits and business exploration.” 
 
Dr. Jamil Northcutt
Vice President of Player Engagement

Executive Development


“I’ve had the opportunity to work with Anomaly Sports Group in multiple capacities. On all occasions it has been a great experience. Their expertise when presenting technical education is top-notch and practical, really meeting today’s athlete where they are. When working with administrators, that practicality remains when it comes to areas of life that apply to everyone such as: interviewing, networking and public speaking. Anomaly excels in collaboration, working closely with you on the curriculum, looking and listening for innovative ways to be impactful and should be considered a rising star in this space.” 

Marissa Robinson
Board Member and
Executive Director for Diversity, Equity and Inclusion at Georgetown University; Former NCAA Assistant Director for Leadership Development

“Anomaly Sports Group was an incredible professional development resource for the John McLendon Foundation. The McLendon Summit was our professional development program for 2019 McLendon Scholarship recipients as they began their journeys into college athletics administration. Anomaly received extremely positive and heartfelt feedback from our Scholars regarding the facilitation and presentation of each workshop. In addition, they were great to work with in all the planning and execution of what was supposed to be a one-and-a-half day program at the 2020 NACDA Convention, but instead became a virtual, seven-week program.”

Adrien Harraway
Director & NACDA Vice President

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Our Vision


Anomaly is rooted in a passion to help provide critical life skills to college and professional athletes. We help athletes succeed off the field and for the rest of their lives. We give athletes the tools they need to transcend the statistics. We show them how to become an Anomaly.

Educate.


Education is the key to unlocking the unlimited potential of collegiate and professional athletes. Anomaly takes creative and thoughtful approaches to drive meaningful collaborations for comprehensive learning.

Inspire.


Lasting success can be maximized only when an athlete is inspired to take ownership of his or her learning process and is invested in personal and professional outcomes. Anomaly inspires athletes to learn and evolve by relating
concepts to their unique lives and careers.

Empower.


When athletes are presented with objective, independent knowledge and feel confident in their personal and financial decision making, their desire to live empowered lives is undeniable. Anomaly empowers athletes to own their life experiences and transcend the statistics.

Copyright © 2018 Anomaly Sports Group. All Rights Reserved.