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In the new world of NIL, Luke Fedlam guides athletes on money, deals and the future

Steve Wartenberg, ColumbusCEO

College athletes around the country will need a lot of expert guidance to navigate the new and complicated name, image and likeness rules that now allow them to spread their entrepreneurial wings and fly into the world of commerce.

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How NCAA Athletes May Capitalize On New Name, Image And Likeness Rules

Austin Kim, Newsy
 
The move suspends NCAA restrictions on payments to athletes for things such as sponsorship deals, online endorsements and personal appearances.

It's a new era in NCAA sports, as athletes take control of their personal brand. College players can now make money off their name, image and likeness without risking their eligibility. 

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Anomaly, Inflcr partner to protect student-athlete NIL

Tim Stephens, Inflcr

Anomaly Sports Group is partnering with INFLCR to provide business education and tools to help student-athletes maximize and protect their name, image and likeness (NIL) opportunities. Founded in 2015, Anomaly is an industry leader in equipping student-athletes at all levels of the NCAA with personal and professional skill development education beyond their sport.

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Texas Tech Partners With TeamAltemus, Anomaly Group for NIL Education


LUBBOCK, Texas – Committed to being on the forefront of the name, image, and likeness (NIL) landscape, Texas Tech Athletics has partnered with TeamAltemus and Anomaly Sports Group to bring nationally-recognized protective education to student-athletes.
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Ohio State Engages With Anomaly Sports Group For Nil Protective Education

The Ohio State Department of Athletics announced on Thursday that it has engaged Anomaly Sports Group to provide student-athletes Name, Image and Likeness protective education and consultation.

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Michigan State Launches EverGreen to Equip Student-Athletes in NIL Era

With groundbreaking opportunities on the horizon for Spartan student-athletes to market their name, image and likeness (NIL), Michigan State Athletics has developed the EverGreen program to support its student-athletes. With pillars of brand, empower, educate and innovate, Spartan student-athletes will be equipped to build their brand, make informed decisions within the framework of applicable legislation, and be positioned to maximize their earning potential.
 
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The Missing Piece: What (Who) Is Missing In The Pay For Play Discussion

In September 30, 2019 governor Gavin Newsom of California signed the Fair Pay For Play Act into law allowing student-athletes to receive compensation for their Name, Image and Likeness (NIL), hire agents, and sign endorsement deals. While the Fair Pay For Play act doesn’t take effect until 2023, the move guaranteed student-athletes in California the right to receive compensation for NIL, and all but forced the NCAA to respond as other states started going down the same path as California... 

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Former Ohio State Athletes, Agents Applaud NCAA's Change Of Heart

By   – Staff reporter, Columbus Business First. Luke Fedlam Interview | November 14, 2019 
 
“I was bouncing checks at Pizza Hut,” said former Ohio State University player Eddie George. “At times I was thinking, how the hell am I going to pay for my apartment bills?”
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Expert Offers Insight into NIL Opportunities Coming up the Pike for Your Student‐Athletes

When name, image, and likeness opportunities get the green light, they’ll encompass far more than just the star quarterback making TV commercials for brand‐name athletic apparel or the local car dealership.” explained Luke Fedlam.

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