Recent Articles

SDSU Partners with Team Altemus & Anomaly Sports Group
San Diego State University Athletics
The San Diego athletic department has partnered with TeamAltemus and the Anomaly Sports Group to empower and educate Aztec student-athletes about the name, image and likeness (NIL) landscape.

In the NIL space, creativity and personality are the coin of the realm
Adam Bittner, Pittsburgh Post-Gazette
The name, image and likeness conversations that have dominated college sports for most of the past decade have tended to revolve around athletes getting access to traditional revenue streams such as jersey and video game sales.

In the new world of NIL, Luke Fedlam guides athletes on money, deals and the future
Steve Wartenberg, ColumbusCEO
College athletes around the country will need a lot of expert guidance to navigate the new and complicated name, image and likeness rules that now allow them to spread their entrepreneurial wings and fly into the world of commerce.

How NCAA Athletes May Capitalize On New Name, Image And Likeness Rules
It's a new era in NCAA sports, as athletes take control of their personal brand. College players can now make money off their name, image and likeness without risking their eligibility.
Anomaly, INFLCR partner to protect student-athlete NIL
Tim Stephens, Inflcr
Anomaly Sports Group is partnering with INFLCR to provide business education and tools to help student-athletes maximize and protect their name, image and likeness (NIL) opportunities. Founded in 2015, Anomaly is an industry leader in equipping student-athletes at all levels of the NCAA with personal and professional skill development education beyond their sport.

Texas Tech Partners With TeamAltemus, Anomaly Group for NIL Education

Ohio State Engages With Anomaly Sports Group For NIL Protective Education
The Ohio State Department of Athletics announced on Thursday that it has engaged Anomaly Sports Group to provide student-athletes Name, Image and Likeness protective education and consultation.

Michigan State Launches EverGreen to Equip Student-Athletes in NIL Era

The Missing Piece: What (Who) Is Missing In The Pay For Play Discussion
In September 30, 2019 governor Gavin Newsom of California signed the Fair Pay For Play Act into law allowing student-athletes to receive compensation for their Name, Image and Likeness (NIL), hire agents, and sign endorsement deals. While the Fair Pay For Play act doesn’t take effect until 2023, the move guaranteed student-athletes in California the right to receive compensation for NIL, and all but forced the NCAA to respond as other states started going down the same path as California...

Former Ohio State Athletes, Agents Applaud NCAA's Change Of Heart

Expert Offers Insight into NIL Opportunities Coming up the Pike for Your Student‐Athletes
When name, image, and likeness opportunities get the green light, they’ll encompass far more than just the star quarterback making TV commercials for brand‐name athletic apparel or the local car dealership.” explained Luke Fedlam.