Professional athletes live complex lives. With the athlete as the chief executive officer of a living, breathing brand; themselves, they must remain empowered in managing their lives, which are lot like a business. It’s critical for them to be educated on a multitude of topics, opportunities and changes in the sports business landscape so they can remain on top of all that’s happening around them.
In Anomaly Sports Group’s mission to be a resource for player development and engagement programming for professional sports organizations, the following summary provides educational context for the topics that we have expertise and experience with:
Luke (far left) moderated a panel with Marcus Baker, Associate General Counsel (second from the left) for the NBA Los Angeles Clippers and Ese Ighedosa (second from the right) , Associate General Counsel for the NFL Carolina Panthers and Merill Lynch Senior Financial Advisor Jaime Wright (far right) at Diverse Representation’s Networking Brunch during the 2018 NBA All-Star Weekend in Charlotte.

Areas of Impact


Understanding legal concepts that impact players

Understanding legal concepts provides a conversation around services and what can be done to protect athletes in the various areas that impact them personally and professionally such as litigation, lawsuits and being taken advantage of; analyzing endorsement deals and the anatomy of a contract; the setup and management of a non-profit entity; venturing with a new business startup and real estate ventures (corporate structure/external partnerships).

We regularly have these conversations because many professional athletes do not know how lawyers work to protect their clients beyond what they see on television (primarily lawsuit/criminal focused). Learning about the benefits of having an independent and objective lawyer on the team of advisors helps an athlete develop professionally.

Developing a personal decision-making process

personal decision-making process is the foundation upon which all other life skills conversations can occur, and is often overlooked. Elite athletes are used to making split-second decisions in their sport, but what isn’t taught enough is to slow down their decision making and go through an intentional and systematic process for off-the-court decisions.

Personal financial management

Understanding the core concepts of personal financial managementcan help an athlete protect what they’ve earned, both during their athletic career and long after. One of the reasons athletes experience financial hardship is because the financial universe is a complex area to understand.

These complexities, however, can be overcome through increased education in understanding money, understanding credit and its impact, providing familiarization with financial markets and helping athletes understand how to compare the various categories of financial advisors, and ultimately, hold them accountable.

Advanced levels of personal financial management can include topics like estate planning, tax and asset protection and analyzing business investment deals that are presented to athletes on a regular basis. For professional athletes, it’s also critical to understand how to say “no” when it comes to financial asks – a skill often overlooked.

Career development strategy and professional readiness

Understanding the core concepts of personal financial management can help an athlete protect what they’ve earned, both during their athletic career and long after. One of the reasons athletes experience financial hardship is because the financial universe is a complex area to understand.

These complexities, however, can be overcome through increased education in understanding money, understanding credit and its impact, providing familiarization with financial markets and helping athletes understand how to compare the various categories of financial advisors, and ultimately, hold them accountable.

Advanced levels of personal financial management can include topics like estate planning, tax and asset protection and analyzing business investment deals that are presented to athletes on a regular basis. For professional athletes, it’s also critical to understand how to say “no” when it comes to financial asks – a skill often overlooked.

Brand management

Establishing a personal brand outside of an athlete’s sport (leveraging their celebrity) is an important step when thinking about life and career at the professional level and once a sports career comes to an end. Having a strong grasp on executive presence and effective networking techniques helps an athlete earn a living even after his or her playing career is complete.

Advanced levels of personal financial management can include topics like estate planning, tax and asset protection and analyzing business investment deals that are presented to athletes on a regular basis. For professional athletes, it’s also critical to understand how to say “no” when it comes to financial asks – a skill often overlooked.

Social media from the legal perspective

The rapid evolution and use of social media platforms presents athletes with both new opportunities personally and professionally, but it also presents risks, as well.  Understanding how to protect your brand and your persona rights given the use of social media is critical for all athletes to understand.when it comes to financial asks – a skill often overlooked.

Time management

Professional athletes often struggle with time management for a variety of reasons.  One such reason is because they are still learning how to manage their professional life.  There are numerous techniques that athletes can learn and apply in order to gain better control of their time and ultimately their life.  Learning topics like how to prioritize tasks and projects, delegating while still overseeing, organizing free time and how to maintain a personal/professional schedule are critical to overall success.

Manage family relationships

Managing family relationships includes guidance on responding to financial asks, the use of legal structures to protect the player, and also educating the team of advisors around the player on how to manage various requests.  This is one of the most emotional challenges athletes face on a regular basis.  Understanding how to say no, in addition to learning the right way to yes, are critical skills for athletes to acquire.